The COLORVITALITY segment contains formulas for easy styling & up to 3 times longer color retention (three times longer than products without COLORVITALITY procolor shield, with the use of Colorvitality Shampoo and Conditioner).
WHAT’S SO SPECIAL ABOUT IT?
• Illuminates blondes and fights yellowing of lightened, highlighted, natural blonde, gray or white hair after just one use
HOW DO I USE IT?
For all hair types. Lather, rinse, and repeat if necessary. Follow with your chosen conditioner.